Bilbao Bizkaia works in collaboration with different airlines in the field of route development through the Bilbao Bizkaia Action Group of Air Connectivity and in parallel reaches collaboration agreements for co-marketing actions in markets of common interest. 

Bilbao Bizkaia tourism is taking on great challenges since the consolidation of this activity in recent years. Guiding the consumer destination strategy, promoting sustainable regional tourism development as well as leading a complex and transversal sector, is now more necessary than ever. The aim of this document is to help the destination become more competitive through a new operational strategy that reduces the atomization of activities and aligns the efforts of the public and private sector.

Evolution 2015 - 2018

Bilbao Bizkaia is consolidated as one of the destinations with the highest growth of visitors in the Atlantic axis.

After 20 years of the inauguration of the Guggenheim Museum Bilbao, the flow of visitors is distributed increasingly throughout the metropolitan area, the interior and the coast, finally reaching the figure of an average 2-nights stay.

A city and regional project

The Bilbao City Council and the Provincial Council of Bizkaia join forces in promoting the city and region since 2010. Year after year, the commitment between both institutions has imagined new horizons to arrive at together. Bilbao Bizkaia becomes a firm commitment to the tourism sector.